Porter Airlines Swot Analysis Essay

TCAA (Billy Bishop City Airport) The location of this airport, combined with the TCAA/ gatekeeper strategic partnership offered significant advantages to Porter. Owning airport infrastructure allowed Porter to better handle operational coast and better control the customer experience. Fleet Only using a single aircraft (Bombardier Q400 with 35%) resulted in cost savings in maintenance, training, employee settle rate and airport fees. Amenities In flight and airport value-added services fortify Porters brand help coax target market. failingBrand Awareness in America Porters international strength lies in Canadian customers flying to the U.S. It is much more costly to attract American passengers heading to Canada. Developing awareness in the U.S. could be very costly. No U.S. customs pre-clearance passengers must pass through customs upon arrival. This can endeavor delays and inconvenience to customers.OpportunitiesCustomer Loyalty The highly flexible fare structure Porter of fers to customers is very appealing to business travelers who need to travel on nearsighted notice and often rearrange their travel plans. Porter also offers the VIPorter customer reward program. Free travel is very appealing to rat travelers. Corporate concentrate on Combine with large companies whose employees travel frequently. Offer these companies a reduced price and high frequency of flights based on certain popular business routes.Threats emulation Air Canada has sufficient market share to attempt to undercut Porter and push it out of the market by using very low prices and frequent flyer programs much like they did against City Express in the early 1990s. Generating Capital Growth requires enormous capital in the Airline industry. As a private company, Porters financial performance is unknown. This could make it very difficult to raise capital without releasing important performance information. Air Canada right Suit A federal court is to rule on whether or not Jazz was pushed off of the Island Unfairly. If Jazz is permitted to return to the island they could compete directly with Porter and will likely undercut Porter as they did with City Express.