Improving Sales for Huetiful Research Paper Example | Topics and Well Written Essays - 3250 words

up(a) Sales for Huetiful - Research Paper ExampleHuetiful customers find the delight of accessing products specifically designed for them because the mainstream beauty and haircloth care offers them very little. Huetifuls foundation product is the Huetiful Hair Steamer. This steamer was the first of its kind and the follow has made gross revenue globally. Since Huetifuls entrance into the market, competition has developed as expected. After continuous meetings and selling strategies in attempt to drive sales, it is not difficult to identify Huetifuls plight. The companys plight is declining sales in the hair steamer from a year ago. A careful examination of the dilemma at hand reveals that several internal factors conduct caused the current problem. First, lack of awareness has led to the reduce in sales. Now, the company has about 2% awareness in its desired target market. Secondly, positioning is one(a) of the most crippling issues the company has. Most customers have pig eon holed the company into being a solution for women with cancel or transitioning from relaxed to natural hair only. Potential customers then count themselves out as being subordinate to use the product, simply because they are under the impression it volition not work for them. In addition, renewal potential is affecting sales. Huetiful is an online global beauty and hair care company. ... Since then there has been a warlike steamer offered at a lower price point. If consumers begin to perceive the competition as well(p) as good then this results in loss sales. This thought brings about the economic factor. Consumers are extremely leery of buying a new product online at such a high price. It is a constant struggle convincing customers that a Huetiful hair steamer is a great investment that willing ultimately save them money. After discussing these factors it is clear that the question at hand is how can Huetiful subjoin its debut product sales. Research Questions Should Hu etiful expand its channel of distribution from online into retail stores to increase sales and profits? Should Huetiful come in in international expansion to increase awareness? Should Huetiful offer a mobile site to increase purchase conversion rates? Research Goals The most important goal of carrying out this research is determination solutions to Huetifuls problem of declining sales. The project seeks to identify ways in which the company can increase the sales of its debut product. The project can only achieve its objectives through a research into the issue. Research will involve a methodology that will provide reliable findings concerning the issue. After the research, findings from the research will jockstrap formulate recommendations that the company can use to solve its problem. Literature Review Available literature on increasing sales in electronic commerce provides useful insights. Experts in online marketing employ various strategies to convert website visitors into buyers (Ramos and Cota, 2009). Each company spends a large amount to create and manage a website and should have means of making customers from all the